Comprehensive digital transformation of a residential complex: from flexible layout architecture to automated lead capture.
A residential complex with a large number of sections and layouts requires a flawless structure. We abandoned standard all-in-one solutions in favor of our own architecture based on Custom Post Types. This allowed us to clearly separate entities: apartments, floors, sections, and construction progress news.
Each object is connected through a flexible system of relationships (Taxonomies), enabling future residents to filter available apartments by parameters without unnecessary server load.
Real estate buyers' trust is built on transparency. We developed a custom shortcode [construction_gallery], which allows the developer to publish photo and video reports for each section individually in just a few clicks.
The report interface is optimized for mobile devices, as most investors check the construction status from their smartphones on the go. A convenient timeline allows for quick switching between months and years of construction.
Traffic on real estate websites is expensive, so every layout page or construction progress update must drive conversions. We implemented contextual lead capture forms dynamically linked to the specific object the user is viewing.
Thanks to this, the sales department receives not just a generic inquiry, but a precise request: exactly which apartment, section, or promotion the potential investor is interested in.
The final stage of the operation is the deployment and launch of the zhk.family ecosystem in Hatne. We conducted full loading speed optimization, set up the SEO structure for search engines, and ensured the stable performance of the mobile version under peak advertising campaign loads.
